![]() ![]() The prizes will range from simple Modern Warfare 3 swag such as a hoodie to ATVs, Jeeps, or scuba diving trips. Jamie Berger (pictured top left), vice president of digital at Activision, said the company will soon start “100K days,” a monthly event where it gives away $100,000 worth of prizes to winners of competitions and events. So far this year, the company has run 300 competitions. The company has run a number of contests for both digital and real prizes now, giving away prizes such as iPads, Xbox 360s, and Astro audio headphones. “The clan operations are a way for players and teams of all capabilities to get in there and compete for bragging rights,” Sonny said. More than 25,000 clans with 200,000 players participated in the challenge.Īctivision had to spin up a large live operations team to monitor the clans for possible cheating, Heller said. At the end of it, they ranked the top six players. In one challenge, Activision had clans play the Domination version of the Modern Warfare 3 multiplayer game over three hours. They can grow up to level 50, a number which shows when a user looks up a clan’s status. Sonny said the service - which had a rocky start as the number of users overwhelmed Activision’s servers - is back on track and widely available to users now.Ĭlans can earn achievements and grow in levels over time. ![]() “They were hitting refresh, refresh, refresh just to be the first ones to form a clan,” Heller said. ![]() That means users were constantly refreshing the page for forming clans as they awaited the new feature. Heller said that clans were so popular that when Activision turned on the feature, 40 clans were formed in the first 30 seconds. But now that it’s up and running, Activision believes gamers are coming around. Content drops 4-6 are available today.Ĭall of Duty Elite was controversial when it was first proposed because fans feared that Activision would begin charging money for things such as multiplayer play that were previously free. Full told, Elite will have 24 content drops in 2012. The revenue from such subscriptions made a small contribution to Activision Blizzard’s digital revenue in 2011, which amounted to $1.6 billion. That entitles members to get all of the downloadable content for free. Of those, 1.5 million had signed up to pay $49.99 a year to become premium members of Elite. In February, the company said that 7 million players had signed up to become Elite subscribers since the game launched in November. Activision hasn’t shared the latest numbers for Call of Duty Elite. ![]()
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